Coolsculpting Marketing - 5 Ways To Market Coolsculpting

CoolSculpting Marketing

You now probably own a CoolSculpting machine (Cryotherapy machine) and you are eager to start generating new revenue for your spa with some coolsculpting marketing materials. But how do you market it? Zeltiq did a great job in creating and building the CoolSculpting brand. It is encouraging that people are now asking for CoolSculpting by name due to its recognition. Zeltiq, Allergan and their facilities will continue to benefit as long as they invest in raising awareness at both the local and national level. Coolsculpting Marketing materials are Needed as the Popularity of this Procedure Rises!

CoolSculpting and your Practice 

CoolSculpting, a nonsurgical procedure for fat reduction, is more popular than ever. In 2017, alone over 20,000 procedures were performed. Zeltiq has continued to increase the popularity of the fat-freezing procedure with its targeted marketing campaigns. 

Your practice should be the cornerstone of any CoolSculpting marketing campaign. This way you’re differentiating yourself.  You may feel overwhelmed if you’re just starting to introduce CoolSculpting in your practice. 

It is true that your existing patients are the best candidates for CoolSculpting. Talking to your existing patients and providing educational materials in your office is a great way to help them understand the CoolSculpting procedure. 

You should also ensure that all of your staff are familiar with CoolSculpting when they speak to new or existing clients. To get your team on the same page, you can create a targeted Marketing Plan centered around the introduction of CoolSculpting. To promote CoolSculpting, your staff must be well-informed about the benefits and treatment process of CoolSculpting.

Your CoolSculpting Representative

Keep in constant contact with your CoolSculpting Representative. Your representative probably works with multiple facilities and can provide you with insight into marketing techniques that will boost your CoolSculpting patient recruitment. Here at Exquisite Depot, we provide this support to all of our clientele. 

Your representative can also provide you with coolsculpting marketing materials and educational material that you can share with prospective patients. Videos, pamphlets, or before and after photos can all be very helpful in your marketing campaign. 

You should be open and honest about your goals for patient acquisition and how CoolSculpting will impact your practice.

CoolSculpting Patients – Get them with PPC

Are you in need of CoolSculpting patients to build your practice? Or to establish yourself as an area provider? There are many aspects to a long-term CoolSculpting campaign. However, integrating a Paid Search campaign into your marketing strategy is extremely beneficial. 

You can expect calls and bookings to come in if you run keyword-focused ads. PPC campaigns can give your practice the boost it needs to launch CoolSculpting.

CoolSculpting on Your Website & Google Local Profile

It is important that your website is visible in popular search engines such as Google. 

It is essential that you adhere to SEO Best Practices in order to increase your ranking for CoolSculpting in your area. These include establishing your authority with quality links, optimizing speed and loading time, and appearing in local search results. 

We always recommend that you have a main treatment page called CoolSculpting and your area of interest as a keyword (Example: Coolsculpting in Miami FL). If you are targeting Los Angeles, you will want to optimize a page for the keyword “CoolSculpting Los Angeles”. 

Create supplementary CoolSculpting content on your Med Spa’s website. It has been found that many practices find it helpful to create articles and blog posts comparing CoolSculpting with other methods of fat reduction or removal. This will not only have a positive impact on the SEO of your website, but will also help patients who are hesitant to undergo CoolSculpting get all the information they need.

Additionally, make sure to include the practice on your google local profile so that customers can find you easily on the google platform and on maps.  

CoolSculpting Marketing with Social Media

CoolSculpting is available in over 5,000 locations around the globe. How can you make your practice stand out among so many other providers? Social media marketing is a great place to begin. 

Use social media to make your practice stand out from the crowd. 

Social media allows you to share patient testimonials and information, as well as show the results of your patients. You can also answer questions from potential patients. You can also interact directly with users using features such as stories, IGTV and Instagram or Facebook Live.

CoolSculpting Patients from Your Existing Patient Base 

You may already have patients who come to your practice for noninvasive or minimally-invasive procedures such as facials, injections, laser treatments and more. You should display CoolSculpting materials in your office and ask your patients if they’ve ever thought about fat reduction treatments. You can use this opportunity to convert your existing patients into CoolSculpting clients. 

A great way to do this is to use direct channels such as email or text messages to inform your existing clients about your CoolSculpting service and specials. Optimize your CoolSculpting email and text campaigns to be relevant to your market. Launching a campaign prior to the summer can be an excellent way to encourage patients to think about how they can look their best and lead to consultations. 

Email and text marketing are also great ways to educate patients about alternative treatments. These channels are also a great way to show off patient results. Use digital channels to reach your patient base directly. 
Coolsculpting Marketing Ideas that will bring in new patients.

Start your marketing plan with CoolSculpting

If you implement a comprehensive plan, which includes paid search, SEO and text, email, and social media marketing, you’ll see a steady flow of inquiries. 

We want to help you reach your full potential. Our team of aesthetics experts and digital marketers have successfully executed CoolSculpting campaigns in med spas and for plastic surgeons. This is why 95% our clients experience results on the first day after launching their campaign with us. 

To learn more about how to launch a marketing strategy that is comprehensive, please check out the marketing plan guide. 

Med Spa Marketing Plan.